SPONSORSHIPS


We develop strategies and concepts, create sponsorship stories and manage activities with an integrated 360° approach for brands entering or those already active in sports industry.

SPORTS PROPERTIES


We help rights holders, sports properties and individual athletes to build greater value from their marketing assets, to strengthen their brands and to drive successful partnerships.

DIGITAL


We embrace new technologies, create and implement relevant content in digital sports environment for effective and innovative engagement of sporting audience.

HOSPITALITY


We take gaming to the next level providing everything needed for a unique atmosphere of the corporate hospitality area where business meets sports and entertainment.

MEDIA


"We look for the best and most effective opportunities available for brands on TV and provide best solutions for a strategic communicational mix for the media purchased sports media rights.

SPORTO


Since 2004 we develop SPORTO platform with aim to contribute to the field of marketing and sponsorship in sports. We expand knowledge with a conference, magazines and awards.

Timeline


Since 1997 we have been perfecting our efficiency in engaging sports as a communications channel. We have sharpened our insight, gained extensive experiences and entered into a new stage of a never-ending race. Formerly known as S.V. – RSA Slovenia, today SPORT MEDIA FOCUS.

Variety and pioneering experiences from different fields (media rights, sponsorship concepts and activations, developing marketing products in different sports, management of athlete’s personal brands, event concepts and organization, digital communication projects etc.), following and co-creating trends, and contributing to the market development through events, research and publications have given our agency a 360 degree insight into the industry. Simultaneously, we have been moulded into an agency that offers an integral approach to various challenges in the field of marketing and sponsorship in sports.

  • 1997

    S.V. – RSA SLOVENIJA BEGINNINGS

  • 1997

    SLOVENIAN NATIONAL FOOTBALL TEAM

  • 1998

    SNL MAGAZINE

  • 1999

    THE SI.MOBIL LEAGUE

  • 2000

    SERIE A, LA LIGA AND PREMIER LEAGUE ON TV

  • 2002

    FOOTBALL IN SLOVENIA

  • 2004

    SPORTO CONFERENCE

  • 2006

    PRVA LIGA TELEKOM SLOVENIJE

  • 2007

    HOSPITALITY

  • 2007

    SPORTO MAGAZINE

  • 2008

    OLYMPIC MARKETING AND SLOVENIAN OLYMPIC CITY

  • 2008

    DEJAN ZAVEC

  • 2009

    HERVIS'S 12TH PLAYER

  • 2010

    FIFA WC 2010 ON TV SLOVENIJA

  • 2010

    DEVELOPING PLATFORMS FOR CLIENTS

  • 2011

    CASTROL AND CRISTIANO RONALDO

  • 2012

    TO LONDON BY TRUCK

  • 2012

    #TVITAJMOZANASE

  • 2013

    EUROBASKET 2013

  • 2013

    AWARD FOR CONTRIBUTING TO THE DEVELOPMENT OF SPORTS MARKETING

  • 2015

    MIMA JAUŠOVEC

  • 2015

    SPORT MEDIA FOCUS

Team


  • TOMAŽ AMBROŽIČ

    MANAGING DIRECTOR

    Favourite Sports Team: Arsenal FC
    Favourite Sportswoman/Sportsman: Caroline Wozniacki & Thierry Henry
    Best partnership in sport: Heineken & Champions League
    Best (sports) brand: FA Cup

  • DRAGAN PERENDIJA

    PROJECT DIRECTOR

    Favourite Sports Team: Futsal club Oplast Kobarid
    Favourite Sportswoman/Sportsman: Zinedine Zidane
    Best partnership in sport: Red Bull
    Best (sports) brand: Wimbledon

  • GAŠPER PAVLI

    CREATIVE DIRECTOR

    Favourite Sports Team: Arsenal FC
    Favourite Sportswoman/Sportsman: Roger Federer
    Best partnership in sport: Barclays & ATP World Tour Finals
    Best (sports) brand: Wimbledon

  • VIDA PUCIHAR

    HEAD OF OFFICE AND FINANCE

    Favourite Sports Team: MRK Menola
    Favourite Sportswoman/Sportsman: Tina Maze / Dejan Zavec
    Best partnership in sport: Let' go hiking & Laško Group
    Best (sports) brand: Asics

  • JURE ŠTRAUS

    PROJECT MANAGER

    Favourite Sports Team: NK Olimpija / FC Barcelona
    Favourite Sportswoman/Sportsman: Tina Maze / Ronaldinho
    Best partnership in sport: Nike & Michael Jordan
    Best (sports) brand: Red Bull

  • ALEŠ HOSTNIK

    PROJECT MANAGER

    Favourite Sports Team: Team Slovenia
    Favourite Sportswoman/Sportsman: Mikaela Shiffrin / Michael Johnson
    Best partnership in sport: Red Bull
    Best (sports) brand: Adidas

  • ALEKSANDRA KNEŽEVIĆ

    PROJECT ASSISTANT

    Favourite Sports Team: Slovenian Hockey Team
    Favourite Sportswoman/Sportsman: Monika Seleš / Luka Dončić
    Best partnership in sport: P&G and IOC
    Best (sports) brand: Under Armour

  • VASJA AMBROŽIČ

    DESIGNER

    Favourite Sports Team: NK Brinje (U-13)
    Favourite Sportswoman/Sportsman: Tina Maze / Novak Đoković
    Best partnership in sport: Red Bull
    Best (sports) brand: Akrapovič

  • ZDRAVKO ŠPOLER

    PROJECT MANAGER

    Favourite Sports Team: Islandia Football Team Favourite Sportswoman/Sportman: Ilka Stuhec/Jakov Fak Best Partnership in Sport: Nike Best (sports) brand: Hahnenkamm Kitzbuhel

  • JERA RAKOVEC NAHTIGAL

    PROJECT MANAGER

    Favourite Sports team: Slovenian nordic ski team
    Favourite Sportswoman/sportsman: Petra Majdič, Primož Roglič
    Best partnership in sport: P&G and IOC
    Best (sports) brand: B. Dahlie

  • ROK ŠINKOVC

    EVENTS & PR CONSULTANT

    Favourite Sports Team: Arsenal FC
    Favourite Sportswoman/Sportsman: Alex Morgan/Thierry Henry
    Best partnership in sport: Red Bull
    Best (sports) brand: UEFA Champions League