{"id":1679,"date":"2023-11-07T11:13:28","date_gmt":"2023-11-07T09:13:28","guid":{"rendered":"https:\/\/sportmediafocus.com\/?p=1679"},"modified":"2023-12-11T16:01:03","modified_gmt":"2023-12-11T14:01:03","slug":"alpski-super-junaki","status":"publish","type":"post","link":"https:\/\/sportmediafocus.com\/en\/alpski-super-junaki\/","title":{"rendered":"ALPSKI SUPERHEROES I LJUBLJANSKE MLEKARNE"},"content":{"rendered":"<p>The story of Alpsko Superheroes world began in 2018 when Ljubljanske mlekarne used fresh approach to combine athlete endorsements and Olympic sponsorship (NOC Slovenia) lifting their 8-year partnership with their ambassador Ilka \u0160tuhec, World Downhill Champion, to a new level.<\/p>\n\n\n\n<p>In 2020, Alpsko Superheroes team was joined by animated character of \u017dan Ko\u0161ir, 3-time Olympic medal holder in snowboarding, and Foxy, Team Slovenia\u2019s Olympic mascot. Transformed Superhero athletes in the imaginative world of Alpsko mleko (milk brand), opened a new field of communication for the brand and younger audience \u2013 enabled storytelling, extensions for POS, internal communication and offered a perfect fit for the digital environment.<\/p>\n\n\n\n<p>The sponsorship platform started developing its long-term potential. In the following seasons several activations under \u2018Superheroes umbrella\u2019 took place, including use of Chatbot, launch of Olympic licenced product and creation of two own branded content video\/mobile games. Latest addition to the team Anamarija Lampi\u010d, Slovenia\u2019s best cross-country skier switching to biathlon, was the main character of the 2023 winter campaign. Alpsko Superheroes campaign was shortlisted at 2022 European Sponsorship Association Awards (Best Sponsorship category) and won 2022 WEBSI Award (Mobile projects category).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"475\" src=\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/ALPSKI-SUPERJUNAKI-1-1.jpeg\" alt=\"\" class=\"wp-image-1681\" style=\"aspect-ratio:1.368421052631579;width:1201px;height:auto\" srcset=\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/ALPSKI-SUPERJUNAKI-1-1.jpeg 650w, https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/ALPSKI-SUPERJUNAKI-1-1-300x219.jpeg 300w, https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/ALPSKI-SUPERJUNAKI-1-1-16x12.jpeg 16w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Zgodba o svetu alpskih superjunakov se je za\u010dela leta 2018, ko so Ljubljanske mlekarne z inovativnim pristopom zdru\u017eile sponzorstvo \u0161portnikov in olimpijsko sponzorstvo (OKS), s poudarkom na osemletnem partnerstvu z njihovo ambasadorko Ilko \u0160tuhec, svetovno prvakinjo v smuku. Leta 2020 se je ekipi alpskih superjunakov pridru\u017eil animirani lik \u017dana Ko\u0161irja, trikratnega dobitnika olimpijskih medalj v [&hellip;]<\/p>","protected":false},"author":2,"featured_media":2179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE - Sport Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/posts\/1679\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE - Sport Media Focus\" \/>\n<meta property=\"og:description\" content=\"Zgodba o svetu alpskih superjunakov se je za\u010dela leta 2018, ko so Ljubljanske mlekarne z inovativnim pristopom zdru\u017eile sponzorstvo \u0161portnikov in olimpijsko sponzorstvo (OKS), s poudarkom na osemletnem partnerstvu z njihovo ambasadorko Ilko \u0160tuhec, svetovno prvakinjo v smuku. Leta 2020 se je ekipi alpskih superjunakov pridru\u017eil animirani lik \u017dana Ko\u0161irja, trikratnega dobitnika olimpijskih medalj v [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportmediafocus.com\/en\/alpski-super-junaki\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Media Focus\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T09:13:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T14:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1420\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u017dan Tratar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u017dan Tratar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/\"},\"author\":{\"name\":\"\u017dan Tratar\",\"@id\":\"https:\/\/sportmediafocus.com\/#\/schema\/person\/78b8c9578efe0a9358db2aae18f69bf7\"},\"headline\":\"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE\",\"datePublished\":\"2023-11-07T09:13:28+00:00\",\"dateModified\":\"2023-12-11T14:01:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/\"},\"wordCount\":208,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sportmediafocus.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg\",\"articleSection\":[\"Na\u0161i projekti\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/\",\"url\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/\",\"name\":\"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE - Sport Media Focus\",\"isPartOf\":{\"@id\":\"https:\/\/sportmediafocus.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg\",\"datePublished\":\"2023-11-07T09:13:28+00:00\",\"dateModified\":\"2023-12-11T14:01:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#primaryimage\",\"url\":\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg\",\"contentUrl\":\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg\",\"width\":1420,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sportmediafocus.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sportmediafocus.com\/#website\",\"url\":\"https:\/\/sportmediafocus.com\/\",\"name\":\"Sport Media Focus\",\"description\":\"Komuniciranje v \u0161portu\",\"publisher\":{\"@id\":\"https:\/\/sportmediafocus.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sportmediafocus.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sportmediafocus.com\/#organization\",\"name\":\"Sport Media Focus\",\"url\":\"https:\/\/sportmediafocus.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sportmediafocus.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/06\/cropped-cropped-Screenshot-2023-06-26-at-20.20.54.png\",\"contentUrl\":\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/06\/cropped-cropped-Screenshot-2023-06-26-at-20.20.54.png\",\"width\":512,\"height\":512,\"caption\":\"Sport Media Focus\"},\"image\":{\"@id\":\"https:\/\/sportmediafocus.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sportmediafocus.com\/#\/schema\/person\/78b8c9578efe0a9358db2aae18f69bf7\",\"name\":\"\u017dan Tratar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sportmediafocus.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ec778599ae5b76e4f4ca0e605a7adbb4c75fe24380e75494dff3af41e4ba523?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ec778599ae5b76e4f4ca0e605a7adbb4c75fe24380e75494dff3af41e4ba523?s=96&d=mm&r=g\",\"caption\":\"\u017dan Tratar\"},\"url\":\"https:\/\/sportmediafocus.com\/en\/author\/zan-tratar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE - Sport Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/posts\/1679","og_locale":"en_US","og_type":"article","og_title":"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE - Sport Media Focus","og_description":"Zgodba o svetu alpskih superjunakov se je za\u010dela leta 2018, ko so Ljubljanske mlekarne z inovativnim pristopom zdru\u017eile sponzorstvo \u0161portnikov in olimpijsko sponzorstvo (OKS), s poudarkom na osemletnem partnerstvu z njihovo ambasadorko Ilko \u0160tuhec, svetovno prvakinjo v smuku. Leta 2020 se je ekipi alpskih superjunakov pridru\u017eil animirani lik \u017dana Ko\u0161irja, trikratnega dobitnika olimpijskih medalj v [&hellip;]","og_url":"https:\/\/sportmediafocus.com\/en\/alpski-super-junaki\/","og_site_name":"Sport Media Focus","article_published_time":"2023-11-07T09:13:28+00:00","article_modified_time":"2023-12-11T14:01:03+00:00","og_image":[{"width":1420,"height":400,"url":"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg","type":"image\/jpeg"}],"author":"\u017dan Tratar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u017dan Tratar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#article","isPartOf":{"@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/"},"author":{"name":"\u017dan Tratar","@id":"https:\/\/sportmediafocus.com\/#\/schema\/person\/78b8c9578efe0a9358db2aae18f69bf7"},"headline":"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE","datePublished":"2023-11-07T09:13:28+00:00","dateModified":"2023-12-11T14:01:03+00:00","mainEntityOfPage":{"@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/"},"wordCount":208,"commentCount":0,"publisher":{"@id":"https:\/\/sportmediafocus.com\/#organization"},"image":{"@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#primaryimage"},"thumbnailUrl":"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg","articleSection":["Na\u0161i projekti"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sportmediafocus.com\/alpski-super-junaki\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/","url":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/","name":"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE - Sport Media Focus","isPartOf":{"@id":"https:\/\/sportmediafocus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#primaryimage"},"image":{"@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#primaryimage"},"thumbnailUrl":"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg","datePublished":"2023-11-07T09:13:28+00:00","dateModified":"2023-12-11T14:01:03+00:00","breadcrumb":{"@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportmediafocus.com\/alpski-super-junaki\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#primaryimage","url":"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg","contentUrl":"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/11\/SMF_ASJ_1.jpg","width":1420,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/sportmediafocus.com\/alpski-super-junaki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportmediafocus.com\/"},{"@type":"ListItem","position":2,"name":"ALPSKI SUPER JUNAKI I LJUBLJANSKE MLEKARNE"}]},{"@type":"WebSite","@id":"https:\/\/sportmediafocus.com\/#website","url":"https:\/\/sportmediafocus.com\/","name":"Sport Media Focus","description":"Komuniciranje v \u0161portu","publisher":{"@id":"https:\/\/sportmediafocus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportmediafocus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sportmediafocus.com\/#organization","name":"Sport Media Focus","url":"https:\/\/sportmediafocus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sportmediafocus.com\/#\/schema\/logo\/image\/","url":"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/06\/cropped-cropped-Screenshot-2023-06-26-at-20.20.54.png","contentUrl":"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/06\/cropped-cropped-Screenshot-2023-06-26-at-20.20.54.png","width":512,"height":512,"caption":"Sport Media Focus"},"image":{"@id":"https:\/\/sportmediafocus.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sportmediafocus.com\/#\/schema\/person\/78b8c9578efe0a9358db2aae18f69bf7","name":"\u017dan Tratar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sportmediafocus.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ec778599ae5b76e4f4ca0e605a7adbb4c75fe24380e75494dff3af41e4ba523?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ec778599ae5b76e4f4ca0e605a7adbb4c75fe24380e75494dff3af41e4ba523?s=96&d=mm&r=g","caption":"\u017dan Tratar"},"url":"https:\/\/sportmediafocus.com\/en\/author\/zan-tratar\/"}]}},"_links":{"self":[{"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":4,"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"predecessor-version":[{"id":2032,"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/posts\/1679\/revisions\/2032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/media\/2179"}],"wp:attachment":[{"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}