{"id":1698,"date":"2023-11-07T11:43:05","date_gmt":"2023-11-07T09:43:05","guid":{"rendered":"https:\/\/sportmediafocus.com\/?p=1698"},"modified":"2023-12-11T16:08:07","modified_gmt":"2023-12-11T14:08:07","slug":"delimo-si-pot-i-continental","status":"publish","type":"post","link":"https:\/\/sportmediafocus.com\/en\/delimo-si-pot-i-continental\/","title":{"rendered":"GRIPWORLD &amp; SHARE THE ROAD I CONTINENTAL"},"content":{"rendered":"<p class=\"wp-block-paragraph\">GRIPWORLD is Continental\u2019s local content hub connecting all the dots and building relevant brand engagement context for cycling and running partnerships. In 2021, as part of GRIPWORLD activities, we had an important task - to activate Continental\u2019s sponsorship of the Tour de France in a most relevant way on the local market in Slovenia. Main goals were to increase the \u2018top of mind\u2019 recall and buying intention among the target group while engaging the audience with exclusive content and B2B2C campaign. Executed sponsorship activities increased brand impact among the key segments - Slovenian drivers, cycling and TDF enthusiasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Localisation and development of the purpose-led #ShareTheRoad campaign (building the awareness and importance of coexistence of drivers, cyclists and other road users) is the next challenge which is being executed in partnership with institutional partners like AMZS, professional cyclist Matej Mohori\u010d and recreational events such as L\u2019Etape Slovenia by Tour de France.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/12\/SMF-CONTI_3.jpg\" alt=\"\" class=\"wp-image-2193\" style=\"aspect-ratio:1.368421052631579;width:1201px;height:auto\" srcset=\"https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/12\/SMF-CONTI_3.jpg 1024w, https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/12\/SMF-CONTI_3-300x225.jpg 300w, https:\/\/sportmediafocus.com\/wp-content\/uploads\/2023\/12\/SMF-CONTI_3-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"We share the road... \ud83d\udeb4\u200d\u2640\ufe0f cyclists \ud83d\udeb4 and \ud83d\ude97 drivers \ud83d\ude99\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PiHdsZlY7nE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00bbGripworld\u00ab je lokalno sti\u010di\u0161\u010de vsebin za podjetje Continental, ki povezuje vse vidike in gradi relevanten kontekst za anga\u017eiranje blagovne znamke v povezavi s partnerstvi na podro\u010dju kolesarstva in teka. Leta 2021 smo imeli kot del \u00bbGripworld\u00ab aktivnosti pomembno nalogo: aktivirati sponzorstvo podjetja Continental za Dirko po Franciji na lokalnem trgu v Sloveniji. Glavni cilji so [&hellip;]<\/p>","protected":false},"author":2,"featured_media":2192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DELIMO SI POT I CONTINENTAL - Sport Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportmediafocus.com\/en\/wp-json\/wp\/v2\/posts\/1698\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DELIMO SI POT I CONTINENTAL - Sport Media Focus\" \/>\n<meta property=\"og:description\" content=\"\u00bbGripworld\u00ab je lokalno sti\u010di\u0161\u010de vsebin za podjetje Continental, ki povezuje vse vidike in gradi relevanten kontekst za anga\u017eiranje blagovne znamke v povezavi s partnerstvi na podro\u010dju kolesarstva in teka. 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