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Sport Media Focus is the licenced partner of the global series L'Etape by Tour de France (run by A.S.O. – Amaury Sport Organisation) and the 2nd Slovenian edition of the event came to Kranj (host city) in early September. The first edition of the two-day event last year gathered 1,500 amateur cyclists from 23 countries.

Road cycling has probably become one of the most popular active lifestyles lately and boosted even more as Slovenian world class professionals like Tadej Pogačar, Primož Roglič and Matej Mohorič have been such an inspiration. What if you got the opportunity to feel like Roglič, Pogačar, Mohorič? What if Didi, the Devil had been waiting for you on a slope and gave you extra power with his trident? What if you got the chance to win a polka-dot jersey original by #TourDeFrance? Or maybe green jersey if being the fastest on a sprint segment? Also, yellow jersey waits for you, and the white jersey is at your reach if young enough by genuine age not just by feeling. Your cycling dreams came through on September 2-3, 2023. The entire Tour de France atmosphere was possible to experience on special 2-days event I feel Slovenia L’Etape Slovenia by Tour de France in Kranj, the host city of L’Etape Series. Family (13 km) and children cycling (1 km) took place on Saturday, and Ride (70 km) and Race (138 km) on Sunday.