As authorized partner of the NBA franchise Dallas Mavericks, we have been working with the team since 2020. Recently we led the renewal of the partnership cooperation with the Slovenian Tourist Board's brand I Feel Slovenia and Visit Ljubljana, the tourism brand of Slovenia's capital city, through 2024.
As part of this collaboration, the Slovenian Tourist Board (STB) will continue to utilize the brand power of the NBA star Luka Dončić and his team, the Dallas Mavericks, as a marketing platform to showcase the unique experiences Slovenia as tourist destination has to offer. The footprint of this partnership was evident in the several promotional activities organized prior and during the NBA game between the Dallas Mavericks and the Chicago Bulls on April 7th, 2023.
