Ulica Ambrožiča Novljana 5

1000 Ljubljana, Slovenia

t: +386 1 561 43 50


about us



Organised in Slovenia since 2004 by Sport Media Focus, the SPORTO conference is one of Europe’s leading events within the sports marketing and sponsorship industry. SPORTO connects brands, clubs, federations, event organisers, agencies and media with aim to offer an international platform for professional networking and knowledge sharing. Insight into the industry trends, case studies, discussions and in-depth one-on-one interviews create the content at the crossroad of relevant industry areas with a focus on sponsorship strategy and activation, purpose driven partnerships, digital communication and innovation, Olympic marketing, fan engagement and other specific topics with one touch point – harnessing the power of sport.

The SPORTO platform (besides the annual conference) includes SPORTO Brands, SPORTO Awards and the SPORTO Magazine, which brings stories and further insights into the fast developing and ever-changing global sports business sector. In previous years, the SPORTO conference hosted experts from leading global brands, agencies and sports properties, such as the NBA, IOC, UEFA, Wimbledon, Tour de France, Real Madrid CF, FC Barcelona, Liverpool FC, Chicago Bulls, Dallas Mavericks, McLaren, WWE, The Ocean Race, Coca-Cola, P&G, Heineken, Meta, TikTok, Warner Bros. Discovery, Octagon, as well as exceptional individuals and pioneers from the industry.