SPORT MEDIA FOCUS d.o.o.

Ulica Ambrožiča Novljana 5

1000 Ljubljana, Slovenia

t: +386 1 561 43 50

e: info@sportmediafocus.com

Our projects

VOLKSWAGEN LJUBLJANA MARATHON

For 10 years, the agency, together with Timing Ljubljana, has co-organized Volkswagen Ljubljana Marathon, the largest running spectacle in SE Europe. We perform an advisory role in the design of the key pillars of the organization of the event. We set the guidelines for the development of the event, taking advantage of trends in the global running industry, carrying out market research and implementing the characteristics of the region at the heart of the organization. We offer marketing support to the organizer, with an emphasis in the planning and implementation of promotional activities, social media communication, in the sale of entry fees, in sponsorship agreements, and in event branding. In the agency, we recently refreshed the visual identity of Volkswagen Ljubljana Marathon.

Together with the organizer, we managed to reverse the negative trend of participation in the marathon (the participation was up by 35 % compared to 2022) and managed to significantly increase the share of runners from other countries (to 34 % of all participants). As an additional pillar of this year’s event, we implemented activities for the launch of the official merchandise collection. We also played an active role in the agreement for televising the marathon and in the decision to move entire EXPO running fair to the premises of the Stožice hall, where we offer support in organization and sales. In the field of selling sponsorship rights, we try to create new opportunities to highlight sponsor brands, we perform an advisory role and create additional sources of income for the organizer. In our operations, we are constantly looking for added value for both runners, sponsors and the organizer. Don’t miss the next edition of the Volkswagen Ljubljana Marathon in October 2024.